The saying that 'all conversations are markets' is meeting some strong opposition. Web 2.0 media is riddled with conversations and not all of these lend themselves to being used for marketing purposes. That’s why you need to know which conversations you can integrate into a marketing strategy, which ones will end up embarrassing you, and why. You might be surprised to find that the most useful conversations won’t require your company to say anything.

Crowdsourcing is a fast growing trend in marketing, and with good reason. Trying to be number one in a specific category online can be a near impossible thing to ask. Clare Lancaster found this out the hard way when she banked on the keywords ‘Online Casino’ back in 2001.

Learn from her mistake. If you’re already across the long-tail approach to search marketing, you should be further engaging those curious customers with email marketing. Despite being as old as html, most businesses still don’t know how to use it effectively to make sales.

So we talked to the pros at Strike Force Sales for some tips on how to make email work.

Tags: Online marketing